Built for immediate work impact

FOCUS Club courses are crafted to rapidly cultivate robust leadership and management capabilities through fast-paced courses, all while deepening your expertise in specialized domains.

Foundations of Effective Leadership

Develop emotional intelligence to improve interpersonal ties and understand leadership, culture, and team dynamics.

Mastering Impactful Communication

Elevate your voice, refine your message, and leave an indelible mark on your audience.

Navigating Diversity with Leadership

Cultural intelligence with inclusive and purposeful leadership, equipping you to navigate and flourish in diverse settings.

Crisis and Conflict Resolution

Navigate and resolve crises confidently, merge conflict understanding with effective resolution techniques.

Building a Strong Management Foundation

Learn the key principles and practices that underpin effective organizational management and strategic leadership.

Innovation & Change Management in Football

Gain the knowledge and strategies to navigate innovation challenges, foster a culture of creativity, and effectively manage changes within sports organizations.

Cultivating High-Performance Teams

Master the art of building and nurturing teams that consistently deliver exceptional results.

Power, Influence and Negotiation

Navigate the complexities of power and influence, and gain negotiation skills for success.

Empowering Professional Presence

Mastering the art of personal branding and effective networking strategies.

Football Business: Past, Present & Future

Learn how to understand the evolution of the football business and anticipate its future trajectories.

Football Club Management Models and Ownership

Master the Game Behind the Game: leading football clubs to victory.

Academy Management and Operations

Learn how to run a successful football academy with optimal operational practices.

Coaching Development Frameworks

Learn how to establish and implement effective coaching development strategies.

Player Well-being and Essential Relationships

Gain knowledge and tools to ensure the well-being of talents while creating lifelong value for them.

Talent ID & Pathway Design

Learn how to identify promising talent and design pathways for their progression.

Football Analytics: Foundations to Strategy

Gain a full understanding of founding this department and progress to strategic data-driven decision-making.

Football Analytics: From Data to Decisions

Learn how to meticulously assess player and team performance, and excel in technical scouting.

Sporting Strategy Management & Operations

Comprehend the mechanics of sporting strategy and club operations.

Robust Recruitment Structures

Craft and execute impeccable recruitment plans that wins on and off the pitch.

Key Relationships Management

Delve into the dynamics of engaging with diverse stakeholders, and master the art of effective relationship management.

Finance for Non-Finance Individuals in Football

Gain financial fluency in football without a financial background.

Finance in Football Squad Management

Delve into the financial aspects of squad management, empowering to blend football vision with financial acumen.

A learning experience like no other

FOCUS Club is your gateway to the dynamic world of continuous professional development along with like-minded professionals and elite-level lecturers.

Weekly Live LECTURES

2-4 dynamic lectures that generates actionable frameworks.

Certificates

Complete courses to earn Professional Certificates.

WEEKLY Cohort Meetings

Engage with weekly reflection sessions built on shared insights.

A Global Network

Connect to a network, fostering new insights and engagement.

Balanced Learning Rhythm

6-7 weeks of lectures, then 1-2 weeks off for optimal balance.

Rich Learning Resources

Pre-session case studies and articles for deeper understanding

Interactive and Energizing

Dynamic sessions filled with interactivity.

FLEXIBLE LEARNING

Everything is recorded; complete anytime for busy schedules.

Connect, collaborate, and grow

Immerse yourself in a global community of professionals hailing from diverse roles. Their extensive experience brings a wealth of perspectives, igniting vibrant discussions that infuse your learning experience with energy and inspiration.

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Members

have completed our courses since our launch in 2022.

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Countries

A truly global platform with Alumni across 6 continents.

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of our members recommend it to others.

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of our members say that our courses increased their skills.

Who is it for?

FOCUS Club is designed to benefit all members of a football organization’s technical departments, regardless of career level or background.

More than 27% of our Members are not from technical departments.

Who else can benefit from FOCUS Club membership:

Learn with a network of like-minded people from clubs/associations like:

Taught by professionals with proven expertise

Courses led by hands-on experts, ensuring your teams benefit from real-world experience.

daniel martin

Chief Financial Officer
RedBird FC

Jordan Gardner

Consultant
Twenty First Group

ANNA EDWARDS

Managing Partner
EPP

dave slemen

Founding Partner
EPP

Rodrigo picchioni

Head of Analytics
Atletico Mineiro

Gareth Jennings

Technical Director
UAE Pro League

gareth henderby

Technical Director
Right to Dream

tommy wilson

Academy Director
Philadelphia Union

FOCUS CLUB

FOCUS for Organizations

A learning journey designed to empower your team.

Hear from our members

The testimonials highlight transformative experiences and underscore the various values of our courses, all with a strong commitment to growth and development.

Ceri Bowley

Global Head of Technical Leadership at Double Pass

“A good starting point for those curious about the role with clear pathways to progress for those who want to continue learning.”

Matt Johnson

Head of Recruitment at Portsmouth FC Women

“The network, skills and workflow insight gained on the Sporting Directors  Course has allowed me to obtain a role as a Head of Recruitment for a Women’s team at Portsmouth FC.”

Gabriel Glavan

Sporting Director at Dinamo Bucharest

“Great educational program. From the organisation to the speakers, everything is of great value. The learning spectrum is wide. I would recommend this to anyone in the football business.”

Robert Sabeh

Club Development Manager at UAE Pro League

“The courses bring together accomplished instructors that impart practical knowledge and real-life situations, and a cohort full of experienced practitioners. Well worth the fee.”

New to FOCUS?

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Membership at CHF79/month (billed annually) for unlimited access.

Leadership Cores

This course is part of Foundations of Sporting Directors Course
This course is part of Advanced Certificate Program in Sporting Directorship
This course is part of Advanced Certificate Program in Sporting Directorship

Academy Excellence: Innovation and Nurturing Talent

This course is part of Advanced Certificate Program in Sporting Directorship
This course is part of Foundations of Sporting Directors Course
This course is part of Advanced Certificate Program in Sporting Directorship
This course is part of Advanced Certificate Program in Sporting Directorship

Strategic Sporting Management

This course is part of Foundations of Sporting Directors Course
This course is part of Advanced Certificate Program in Sporting Directorship
This course is part of Advanced Certificate Program in Sporting Directorship
This course is part of Foundations of Sporting Directors Course
This course is part of Advanced Certificate Program in Sporting Directorship
This course is part of Foundations of Sporting Directors Course

Football Business Cores

This course is part of Advanced Certificate Program in Sporting Directorship
This course is part of Foundations of Sporting Directors Course

NEXT-LEVEL KNOWLEDGE

Equip yourself with knowledge and confidence to make better decisions.

GLOBAL NETWORK

Surround yourself with professionals who share mutual objectives and professions.

BRIGHTEST MINDS IN SPORT

Learn from top professionals who lead in elite professional football.

360-LEARNING APPROACH

Learn every element of your profession that makes you a coach -not a boss.

HIGH-QUALITY CONTENT

Fully immersive video lessons and lectures supported.

ALL-IN-ONE

An extensive learning library includes articles, podcasts, analysis, and more.

FAIR PRICE

Next level knowledge should not be something luxury for dedicated and motivated people.

MEANINGFUL MISSION

We're here to make next-level knowledge to make more affordable and accessible.

Learn with like-minded professionals..

Recruitment Manager Women's and Girls Teams
Recruitment Manager Women's Team
Head of Analytics and Insights
Vice President of Sporting
Executive Director Growth & Strategy
Academy Scout
First Team Scout
Global Lead of Technical Leadership
Sporting Director
Head of Recruitment
Academy Director
Head of Football Data
Director of Football
Director of Performance
Elite Football Manager
Talent Scout & International Screener
President
Performance Analyst
Head of Analysis
Head of Recruitment
Clubs and Leagues Manager
U13 & U18 Coach
National Team Footballer
Footballer

Make your payments in installments

High-quality. Low cost.

The biggest barrier to high-quality education is the overcharged prices of the programs.
At FOCUS, our mission is to make high-quality education more affordable and accessible for everyone.

FOCUS is easy to get set up and the offerings touch on a vast array of soft skill focus areas, which not only build role-related talents but also enable team members to grow their whole selves beyond work.

Gain the skills you need to lead effectively​

FOCUS programs are fast-paced and direct to the point with a case-based learning approach.
Each program consists of weekly live lectures, case studies, discussion assignments on the community as well as insight stories and articles.

Membership at CHF79/month (billed annually) for unlimited access.