Sporting Directorship

The 12-month program provides a holistic and strategic approach to sporting leadership. In this learning journey, you will gain the confidence and expertise to navigate the complex landscape of football management.

Explore your learning journey

The first segment of the program delves into crafting resilient and influential leadership, concentrating not only on critical leadership and management abilities but also on carving out niches such as personal branding, networking, and impactful public speaking.

The second segment of the program is on specialist areas, ensuring you comprehend football club management’s entire mechanism at an unparalleled depth. Here, you’ll learn in-depth, practical knowledge in: Sporting Strategy & Management, Academy Management, Scouting & Recruitment, Data & Analytics, Finance and Legal Essentials.

Start making progress


Module 1

Foundations of Effective Leadership

Develop emotional intelligence to improve interpersonal ties and understand leadership, culture, and team dynamics.

Building a Strong Management Foundation

Equip yourself with skills in effective organisational management, strategic leadership, strategic planning, decision-making, and fostering a positive culture.

Mastering Impactful Communication

Elevate your voice, refine your message, and leave an indelible mark on your audience.

Football Business: Past, Present & Future

Gain insights into the economic principles that shape the industry, and learn the historical context to appreciate the present and future dynamics of football business.

Football Club Management Models and Ownership

Learn the pivotal considerations behind club acquisitions, explore various ownership models, and delve into the practicalities of club management.

Football Regulations & Governance

Gain insights into the regulatory framework that underpins football’s operations and competitions.

Module 2

Innovation & Change Management in Sports

Gain the insights and skills needed to stay ahead in the ever-evolving realm of sports.

Navigating Diversity with Leadership

Cultural intelligence with inclusive and purposeful leadership, equipping you to navigate and flourish in diverse settings.

Cultivating High-Performance Teams

Master the art of building and nurturing teams that consistently deliver exceptional results.

Academy Management and Operations

Unlock the secrets to successful academy management in football, from strategy to innovation.

Coaching Development Frameworks

Learn various coaching models, techniques, and strategies designed to enhance coaching effectiveness and elevate player development.

Finance for Non-Finance Individuals in Football

Gain financial fluency in football without a financial background.

Module 3

Sporting Strategy Management & Operations

Comprehend the mechanics of sporting strategy and club operations.

Talent ID & Pathway Design

Learn how to create effective talent development plans and managing loaned players.

Football Analytics: Foundations to Strategy

Gain a full understanding of founding this department and progress to strategic data-driven decision-making.

Football Analytics: Foundations to Strategy

Learn how to meticulously assess player and team performance, and excel in technical scouting.

Robust Recruitment Structures

Craft and execute impeccable recruitment plans that wins on and off the pitch.

Empowering Professional Presence

Mastering the art of personal branding and effective networking strategies.

Module 4

Key Relationships Management

Delve into the dynamics of engaging with diverse stakeholders, and master the art of effective relationship management.

Crisis and Conflict Resolution

Navigate and resolve crises confidently, merge conflict understanding with effective resolution techniques.

Power, Influence and Negotiation

Navigate the complexities of power and influence, and gain negotiation skills for success.

Finance in Football Squad Management

Delve into the financial aspects of squad management, empowering to blend football vision with financial acumen.

Legal Essentials of Players Transfers

Master the critical legal intricacies that govern player transfers in football.

Connect, collaborate, and grow by
becoming a part of our thriving alumni community.

*Annual Membership | 25 Courses | 5 Certificates | 120+ Workshops

Be part of a community of collaborators

Immerse yourself in a global community of professionals hailing from diverse roles. Their extensive experience brings a wealth of perspectives, igniting vibrant discussions that infuse your learning experience with energy and inspiration.

A Global Community

Connect to a network of like-minded professiona, fostering new insights and engagement.

WEEKLY Cohort Meetings

Engage with your peers in weekly reflection sessions, build new insights and perspectives.


Interact and grow with our unique events given by industry experts, influencers, and change makers

Hear from our members

The testimonials highlight transformative experiences and underscore the various values of our courses, all with a strong commitment to growth and development.

Ceri Bowley

Global Head of Technical Leadership at Double Pass

“A good starting point for those curious about the role with clear pathways to progress for those who want to continue learning.”

Matt Johnson

Head of Recruitment at Portsmouth FC Women

“The network, skills and workflow insight gained on the Sporting Directors  Course has allowed me to obtain a role as a Head of Recruitment for a Women’s team at Portsmouth FC.”

Gabriel Glavan

Sporting Director at Dinamo Bucharest

“Great educational program. From the organisation to the speakers, everything is of great value. The learning spectrum is wide. I would recommend this to anyone in the football business.”

Robert Sabeh

Club Development Manager at UAE Pro League

“The courses bring together accomplished instructors that impart practical knowledge and real-life situations, and a cohort full of experienced practitioners. Well worth the fee.”

Other Professional Certificate Programs

Your annual membership includes access to all professional certificate programs.



Unlock your leadership potential, foster high performance, and cultivate a versatile management style for greater success.



Gain the skills to manage football academies and deliver top-notch operational efficiency while enhancing leadership, management, and communication abilities.


Scouting Leadership

Gain essential skills in finance, talent identification, analytics, and football business while excelling your leadership, management and communication abilities.


Data & Analytics Leadership

Enhance your expertise in data and analytics field from foundational concepts to strategic applications, while simultaneously strengthening your leadership, management and communication skills.

Still questions?

Let us know, we are happy to hear from you.

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