Finance for Non-Finance Individuals in Football
Gain financial fluency in football without a financial background.
Who is it for?
This course is suitable for all departments and aspiring leaders who are seeking to strenghten their knowledge in this area.
LEADERS
Learn to maximize management and operational efficiency.
ASPIRING LEADERS
Develop the essential skills and knowledge needed to excel in the sports industry.
What will you learn
This course aims to demystify the financial aspects of football for those who may not have a financial background. You will learn about the essential components of football finance, including revenue streams, general budget allocation, and financial reporting. Designed to equip you with the technical fundamentals, the course provides an overview of how money flows in and out of a football club.
Introduction to Football Finance
A foundational overview of financial concepts and operations specific to the football industry. This topic introduces participants to the unique financial ecosystem of football, laying the groundwork for more advanced topics.
Revenue Streams in Football
A detailed exploration of the various ways football clubs and organizations generate income, from match-day revenues, broadcasting rights, sponsorships, and merchandise sales, among others.
Cost Centers and Budget Allocation
An introduction to the primary areas of expenditure within a football club, from operations to marketing, and how budgets are allocated and managed to ensure financial stability and growth.
Financial Reporting and Analysis
A primer on how football clubs present their financial data and how this information can be analyzed to gauge financial health, profitability, and areas of potential investment or cost-cutting.
How it works
Fast-paced courses with a min of 2 weekly live lectures taught by top professionals and industry leaders, providing you with the tools, frameworks, and strategies for immediate impact.
Dynamic Lectures
Develop the essential skills and knowledge with fully engaging sessions.
Learn along with professionals
Engage and interact with like-minded professionals.
Put your learnings into practice
Complete the light assignments to earn your badge.
Meet your lecturers
daniel martin
With over 15 years in finance, Daniel is the CFO for RedBird FC, an international sport and data analytics platform through which RedBirdCapital deploys operating expertise and a data-analytics strategy in partnership with some of the top analytics-focused executives in sports. Daniel was group financial controller at Celtic FC, CFO and COO at Al Jazira FC in Abu Dhabi and worked at Portas Consulting office as part of the Saudi Arabian Football Federation’s transformation project, as well as offering them expertise in their other football industry projects.
A learning experience like no other
A dynamic world of continuous professional development along with like-minded professionals and elite-level lecturers.
Weekly Live LECTURES
2-4 dynamic lectures that generates actionable frameworks.
Certificates
Complete courses to earn Professional Certificates.
WEEKLY Cohort Meetings
Engage with weekly reflection sessions built on shared insights.
A Global Network
Connect to a network, fostering new insights and engagement.
Balanced Learning Rhythm
6-7 weeks of lectures, then 1-2 weeks off for optimal balance.
Rich Learning Resources
Pre-session case studies and articles for deeper understanding
Interactive and Energizing
Dynamic sessions filled with interactivity.
FLEXIBLE LEARNING
Everything is recorded; complete anytime for busy schedules.
Learn with a network of like-minded people from clubs/associations like:
Members
have completed our courses since our launch in 2022.
Countries
A truly global platform with Alumni across 6 continents.
of our members recommend our programs to others.
of our members say that our courses increased their skills.
Hear from our members
The testimonials highlight transformative experiences and underscore the various values of our courses, all with a strong commitment to growth and development.
Ceri Bowley
Global Head of Technical Leadership at Double Pass
“A good starting point for those curious about the role with clear pathways to progress for those who want to continue learning.”
Matt Johnson
Head of Recruitment at Portsmouth FC Women
“The network, skills and workflow insight gained on the Sporting Directors Course has allowed me to obtain a role as a Head of Recruitment for a Women’s team at Portsmouth FC.”
Gabriel Glavan
Sporting Director at Dinamo Bucharest
“Great educational program. From the organisation to the speakers, everything is of great value. The learning spectrum is wide. I would recommend this to anyone in the football business.”
Robert Sabeh
Club Development Manager at UAE Pro League
“The courses bring together accomplished instructors that impart practical knowledge and real-life situations, and a cohort full of experienced practitioners. Well worth the fee.”
FOCUS CLUB
FOCUS for Organizations
A learning experience designed to empower your teams.
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