Football Analytics: Foundations to Strategy

Learn the establishment of a data department within football orgs, and comphrend the strategic dimensions of data-driven decision-making in football, from player evaluations to on-field strategies and beyond.

This course is part of multiple certification programs.

Who is it for?

This course is suitable for all departments and aspiring leaders who are seeking to strenghten their knowledge in this area.


Learn to maximize management and operational efficiency.


Develop the essential skills and knowledge needed to excel in the sports industry.​

What will you learn

Dive deep into the fascinating realm where football meets cutting-edge technology and data analysis. This comprehensive course teaches the transformative impact of technology on the sport, setting the stage for a robust understanding of the foundational principles of the data and analytics department, and enabling you to gain a solid grounding in the essential principles of data and analytics.

Technology in Football

Explore the evolving landscape of technology within football. Understand how emerging technologies are used in areas such as performance analysis, injury prevention, and fan engagement.

Foundations of Data & Analytics in Football

This topic provides you with a foundational understanding of data and analytics in the context of football. It covers key concepts, terminologies, the role of data in decision-making and establishing of the department in football orgs.

Strategic Implementation of Football Analytics

This topic focuses on the strategic application of football analytics in areas such as player recruitment, tactical decision-making, and coaching strategies. You will learn how data-driven insights enhance overall team performance.

Data Storytelling in Football

Learn how to transform raw football data into compelling narratives. Explore techniques for creating engaging visualizations and presenting data-driven insights effectively.

How it works

Fast-paced courses with a min of 2 weekly live lectures taught by top professionals and industry leaders, providing you with the tools, frameworks, and strategies for immediate impact.

Dynamic Lectures

Develop the essential skills and knowledge with fully engaging sessions.

Learn along with professionals

Engage and interact with like-minded professionals.

Put your learnings into practice

Complete the light assignments to earn your badge.

Meet your lecturers


Rodrigo Picchioni headed a newly created analytics department at Atletico from 2021 on, they demonstrated their commitment to becoming a standard bearer in the region in the intelligent use of data to make better decisions. Prior to Atletico, Rodrigo worked as Director of Football Assistant at Red Bull Bragantino and in coaching roles in different countries.

A learning experience like no other

A dynamic world of continuous professional development along with like-minded professionals and elite-level lecturers.

Weekly Live LECTURES

2-4 dynamic lectures that generates actionable frameworks.


Complete courses to earn Professional Certificates.

WEEKLY Cohort Meetings

Engage with weekly reflection sessions built on shared insights.

A Global Network

Connect to a network, fostering new insights and engagement.

Balanced Learning Rhythm

6-7 weeks of lectures, then 1-2 weeks off for optimal balance.

Rich Learning Resources

Pre-session case studies and articles for deeper understanding

Interactive and Energizing

Dynamic sessions filled with interactivity.


Everything is recorded; complete anytime for busy schedules.

Learn with a network of like-minded people from clubs/associations like:

0 +


have completed our courses since our launch in 2022.



A truly global platform with Alumni across 6 continents.

0 %

of our members recommend our programs to others.

0 %

of our members say that our courses increased their skills.

Hear from our members

The testimonials highlight transformative experiences and underscore the various values of our courses, all with a strong commitment to growth and development.

Ceri Bowley

Global Head of Technical Leadership at Double Pass

“A good starting point for those curious about the role with clear pathways to progress for those who want to continue learning.”

Matt Johnson

Head of Recruitment at Portsmouth FC Women

“The network, skills and workflow insight gained on the Sporting Directors  Course has allowed me to obtain a role as a Head of Recruitment for a Women’s team at Portsmouth FC.”

Gabriel Glavan

Sporting Director at Dinamo Bucharest

“Great educational program. From the organisation to the speakers, everything is of great value. The learning spectrum is wide. I would recommend this to anyone in the football business.”

Robert Sabeh

Club Development Manager at UAE Pro League

“The courses bring together accomplished instructors that impart practical knowledge and real-life situations, and a cohort full of experienced practitioners. Well worth the fee.”


FOCUS for Organizations

A learning experience designed to empower your teams.

Related Courses

Football Analytics: From Data to Decisions

Learn how to meticulously assess player and team performance, and excel in technical scouting to enable more informed decision-making.

Finance for Non-Finance Individuals in Football

Gain financial fluency in football without a financial background.

Football Business: Past, Present & Future

Learn the economic principles that shape the industry, and the historical context to appreciate the present and future dynamics of football business.

Sporting Strategy Management & Operations

Comprehend the mechanics of sporting strategy and club operations.

Let's connect

Learn how FOCUS can help you up-level.