Football Business: Past, Present & Future

Equip yourself with foundational knowledge of the business side of football, gain insights into the economic principles that shape the industry, and learn the historical context to appreciate the present and future dynamics of football business.

This course is part of multiple certification programs.

Who is it for?

This course is suitable for all departments and aspiring leaders who are seeking to strenghten their knowledge in this area.


Learn to maximize management and operational efficiency.


Develop the essential skills and knowledge needed to excel in the sports industry.​

What will you learn

Delve into the intricate world of the football business by exploring its rich history, understanding its current economic dynamics, and predicting future trends. This comprehensive course provides a holistic perspective on football as a sport and industry, preparing you to navigate its complex landscape.

Essentials of Football Business

Explore the fundamental elements that underpin the football business, including club management, marketing strategies, and the role of fans in shaping football’s identity.

Football History and Politics

Trace the historical development of football and its entanglement with political forces. Investigate how politics has influenced the sport, from international competitions to governance structures.

Football Economics

Dive into the intricate economics of football, examining revenue streams, financial sustainability, and the economic impact of football on local and global scales.

Future of Football Business

 Peer into the future of the football business, examining emerging trends, technological advancements, and the potential transformations that await the industry.

How it works

Fast-paced courses with a min of 2 weekly live lectures taught by top professionals and industry leaders, providing you with the tools, frameworks, and strategies for immediate impact.

Dynamic Lectures

Develop the essential skills and knowledge with fully engaging sessions.

Learn along with professionals

Engage and interact with like-minded professionals.

Put your learnings into practice

Complete the light assignments to earn your badge.

Meet your lecturers


Jordan Gardner is a renowned sports executive with a focus on European Football. He served as Chairman, Managing Partner & CEO of FC Helsingør from 2019-2022, leading them to victory in the Danish 2nd Division and a top 4 finish in the Danish 1st Division for two consecutive seasons. Prior roles include board membership and shareholding at Europa League participant Dundalk FC. He's been a speaker at FIFA and ECA master programs. Before his football endeavors, he held positions at JUGOtv and owned a tech company in San Francisco. Currently, he consults with Twenty First Group on Football M&A, Club Operations, and Investment Strategy.

daniel martin

With over 15 years in finance, Daniel is the CFO for RedBird FC, an international sport and data analytics platform through which RedBirdCapital deploys operating expertise and a data-analytics strategy in partnership with some of the top analytics-focused executives in sports. Daniel was group financial controller at Celtic FC, CFO and COO at Al Jazira FC in Abu Dhabi and worked at Portas Consulting office as part of the Saudi Arabian Football Federation’s transformation project, as well as offering them expertise in their other football industry projects.

A learning experience like no other

A dynamic world of continuous professional development along with like-minded professionals and elite-level lecturers.

Weekly Live LECTURES

2-4 dynamic lectures that generates actionable frameworks.


Complete courses to earn Professional Certificates.

WEEKLY Cohort Meetings

Engage with weekly reflection sessions built on shared insights.

A Global Network

Connect to a network, fostering new insights and engagement.

Balanced Learning Rhythm

6-7 weeks of lectures, then 1-2 weeks off for optimal balance.

Rich Learning Resources

Pre-session case studies and articles for deeper understanding

Interactive and Energizing

Dynamic sessions filled with interactivity.


Everything is recorded; complete anytime for busy schedules.

Learn with a network of like-minded people from clubs/associations like:

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have completed our courses since our launch in 2022.



A truly global platform with Alumni across 6 continents.

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of our members recommend our programs to others.

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of our members say that our courses increased their skills.

Hear from our members

The testimonials highlight transformative experiences and underscore the various values of our courses, all with a strong commitment to growth and development.

Ceri Bowley

Global Head of Technical Leadership at Double Pass

“A good starting point for those curious about the role with clear pathways to progress for those who want to continue learning.”

Matt Johnson

Head of Recruitment at Portsmouth FC Women

“The network, skills and workflow insight gained on the Sporting Directors  Course has allowed me to obtain a role as a Head of Recruitment for a Women’s team at Portsmouth FC.”

Gabriel Glavan

Sporting Director at Dinamo Bucharest

“Great educational program. From the organisation to the speakers, everything is of great value. The learning spectrum is wide. I would recommend this to anyone in the football business.”

Robert Sabeh

Club Development Manager at UAE Pro League

“The courses bring together accomplished instructors that impart practical knowledge and real-life situations, and a cohort full of experienced practitioners. Well worth the fee.”


FOCUS for Organizations

A learning experience designed to empower your teams.

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