Football Club Management Models and Ownership

Learn the pivotal considerations behind club acquisitions, explore various ownership models, and delve into the practicalities of club management.

This course is part of multiple certification programs.

Who is it for?

This course is suitable for all departments and aspiring leaders who are seeking to strenghten their knowledge in this area.


Learn to maximize management and operational efficiency.


Develop the essential skills and knowledge needed to excel in the sports industry.​

What will you learn

Football clubs, with their multifaceted structures and high stakes, require an intricate blend of management models and strategies. This course will explore the pivotal considerations behind club acquisitions, introduce various ownership models, and delve into the practicalities of club management. By uncovering the different strategies and structures that can be implemented at the club level, you will gain a holistic understanding of the ecosystem of football club management.

Club Acquisitions and Ownership Models

  • Understand the methods and motivations behind acquiring football clubs.
  • Analyze different ownership models and their implications.
  • Identify challenges and opportunities in club acquisitions.

Club Management Models and Strategies

  • Comprehend the key roles and responsibilities within football club organizational structures.
  • Analyze the influence of organizational structures on club operations.
  • Evaluate the effectiveness of different structural approaches.

How it works

Fast-paced courses with a min of 2 weekly live lectures taught by top professionals and industry leaders, providing you with the tools, frameworks, and strategies for immediate impact.

Dynamic Lectures

Develop the essential skills and knowledge with fully engaging sessions.

Learn along with professionals

Engage and interact with like-minded professionals.

Put your learnings into practice

Complete the light assignments to earn your badge.

Meet your lecturers


Jordan Gardner is a renowned sports executive with a focus on European Football. He served as Chairman, Managing Partner & CEO of FC Helsingør from 2019-2022, leading them to victory in the Danish 2nd Division and a top 4 finish in the Danish 1st Division for two consecutive seasons. Prior roles include board membership and shareholding at Europa League participant Dundalk FC. He's been a speaker at FIFA and ECA master programs. Before his football endeavors, he held positions at JUGOtv and owned a tech company in San Francisco. Currently, he consults with Twenty First Group on Football M&A, Club Operations, and Investment Strategy.

A learning experience like no other

A dynamic world of continuous professional development along with like-minded professionals and elite-level lecturers.

Weekly Live LECTURES

2-4 dynamic lectures that generates actionable frameworks.


Complete courses to earn Professional Certificates.

WEEKLY Cohort Meetings

Engage with weekly reflection sessions built on shared insights.

A Global Network

Connect to a network, fostering new insights and engagement.

Balanced Learning Rhythm

6-7 weeks of lectures, then 1-2 weeks off for optimal balance.

Rich Learning Resources

Pre-session case studies and articles for deeper understanding

Interactive and Energizing

Dynamic sessions filled with interactivity.


Everything is recorded; complete anytime for busy schedules.

Learn with a network of like-minded people from clubs/associations like:

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have completed our courses since our launch in 2022.



A truly global platform with Alumni across 6 continents.

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of our members recommend our programs to others.

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of our members say that our courses increased their skills.

Hear from our members

The testimonials highlight transformative experiences and underscore the various values of our courses, all with a strong commitment to growth and development.

Ceri Bowley

Global Head of Technical Leadership at Double Pass

“A good starting point for those curious about the role with clear pathways to progress for those who want to continue learning.”

Matt Johnson

Head of Recruitment at Portsmouth FC Women

“The network, skills and workflow insight gained on the Sporting Directors  Course has allowed me to obtain a role as a Head of Recruitment for a Women’s team at Portsmouth FC.”

Gabriel Glavan

Sporting Director at Dinamo Bucharest

“Great educational program. From the organisation to the speakers, everything is of great value. The learning spectrum is wide. I would recommend this to anyone in the football business.”

Robert Sabeh

Club Development Manager at UAE Pro League

“The courses bring together accomplished instructors that impart practical knowledge and real-life situations, and a cohort full of experienced practitioners. Well worth the fee.”


FOCUS for Organizations

A learning experience designed to empower your teams.

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