Key Relationships Management
Delve into the dynamics of engaging with diverse stakeholders, and master the art of effective relationship management.
Who is it for?
This course is suitable for all departments and aspiring leaders who are seeking to strenghten their knowledge in this area.
LEADERS
Learn to maximize management and operational efficiency.
ASPIRING LEADERS
Develop the essential skills and knowledge needed to excel in the sports industry.
What will you learn
The landscape of football isn’t just about what happens on the pitch; it extends to the intricate web of relationships that form its backbone. “This course delves into the dynamics of building, nurturing, and enhancing relationships with diverse stakeholders in football.
Board/Ownership Relations
Explore the critical relationships between key departments within a football club’s sporting operations. It also sheds light on the dynamic interactions between these departments and the board of directors or club owners, highlighting their mutual goals and responsibilities.
Players&Staff Relations
Focusing on the principles and practices of effective man management within a football club. You will explore strategies for player management, motivation, and team cohesion.
Agents, Media, and Fans Relations
Explore the multifaceted world of stakeholder relationships in football, covering the complexities of dealing with player agents and families, mastering media relations, and understanding the importance of fan engagement.
How it works
Fast-paced courses with a min of 2 weekly live lectures taught by top professionals and industry leaders, providing you with the tools, frameworks, and strategies for immediate impact.
Dynamic Lectures
Develop the essential skills and knowledge with fully engaging sessions.
Learn along with professionals
Engage and interact with like-minded professionals.
Put your learnings into practice
Complete the light assignments to earn your badge.
Meet your lecturers
Les Reed
Les Reed is widely recognized in the football world, notably for his substantial contributions to coaching and management in English football. He's perhaps best known for his impactful work at Southampton FC, where his guidance of the academy led to the emergence of several high-profile talents. Reed has also held significant roles at the Football Association in England, focusing on player and coach development. His career reflects a keen emphasis on youth development and implementing progressive footballing philosophies.
A learning experience like no other
A dynamic world of continuous professional development along with like-minded professionals and elite-level lecturers.
Weekly Live LECTURES
2-4 dynamic lectures that generates actionable frameworks.
Certificates
Complete courses to earn Professional Certificates.
WEEKLY Cohort Meetings
Engage with weekly reflection sessions built on shared insights.
A Global Network
Connect to a network, fostering new insights and engagement.
Balanced Learning Rhythm
6-7 weeks of lectures, then 1-2 weeks off for optimal balance.
Rich Learning Resources
Pre-session case studies and articles for deeper understanding
Interactive and Energizing
Dynamic sessions filled with interactivity.
FLEXIBLE LEARNING
Everything is recorded; complete anytime for busy schedules.
Learn with a network of like-minded people from clubs/associations like:
Members
have completed our courses since our launch in 2022.
Countries
A truly global platform with Alumni across 6 continents.
of our members recommend our programs to others.
of our members say that our courses increased their skills.
Hear from our members
The testimonials highlight transformative experiences and underscore the various values of our courses, all with a strong commitment to growth and development.
Ceri Bowley
Global Head of Technical Leadership at Double Pass
“A good starting point for those curious about the role with clear pathways to progress for those who want to continue learning.”
Matt Johnson
Head of Recruitment at Portsmouth FC Women
“The network, skills and workflow insight gained on the Sporting Directors Course has allowed me to obtain a role as a Head of Recruitment for a Women’s team at Portsmouth FC.”
Gabriel Glavan
Sporting Director at Dinamo Bucharest
“Great educational program. From the organisation to the speakers, everything is of great value. The learning spectrum is wide. I would recommend this to anyone in the football business.”
Robert Sabeh
Club Development Manager at UAE Pro League
“The courses bring together accomplished instructors that impart practical knowledge and real-life situations, and a cohort full of experienced practitioners. Well worth the fee.”
FOCUS CLUB
FOCUS for Organizations
A learning experience designed to empower your teams.
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