Sporting Strategy Management & Operations​

Comprehend the mechanics of crafting, implementing, and sustaining a resilient sporting strategy. Gain a comprehensive understanding of club administration, including daily operations that drive larger sporting ambitions.

This course is part of multiple certification programs.

Who is it for?

This course is suitable for all departments and aspiring leaders who are seeking to strenghten their knowledge in this area.


Learn to maximize management and operational efficiency.


Develop the essential skills and knowledge needed to excel in the sports industry.​

What will you learn

Beyond the excitement on the pitch lies a vast, strategic world of football management and operations. This course offers a deep dive into the mechanics of sporting strategy, ensuring you comprehend the intricacies of holistic football management. Additionally, you will learn the essentials of club administration, understanding how daily operations feed into larger sporting ambitions.

The Role of a Sporting Director

This key topic provides an in-depth exploration of the pivotal role of a sporting director in football club management. Learn the responsibilities, challenges, and best practices associated with this role.

Organizational Structure

Learn the intricate organizational structure that governs the sporting operations of a football club. Participants will gain insights into the roles, responsibilities, and hierarchy of departments and staff dedicated to the sporting side of the club.

Operational Plan

Develop a comprehensive operational plan for a football club. You will learn to create a strategic roadmap that outlines the club’s goals, objectives, and action steps to achieve success.

Creating a Resilient Sporting Strategy

Learn the foundations of crafting a resilient sporting strategy in football club management. You will delve into the core elements required to develop a robust and adaptable strategy.

Implementing a Resilient Sporting Strategy

Focusing on the practical aspects of implementing a resilient sporting strategy. You will learn how to translate strategic plans into actionable steps, ensuring alignment with the club’s objectives and resources.

Sustaining High-Performance of a Sporting Strategy

Explore strategies to maintain a high-performance sporting strategy over time. You will learn to adapt and evolve the strategy in response to changing circumstances, ensuring continued success.

How it works

Fast-paced courses with a min of 2 weekly live lectures taught by top professionals and industry leaders, providing you with the tools, frameworks, and strategies for immediate impact.

Dynamic Lectures

Develop the essential skills and knowledge with fully engaging sessions.

Learn along with professionals

Engage and interact with like-minded professionals.

Put your learnings into practice

Complete the light assignments to earn your badge.

Meet your lecturers

Les reed

Les Reed is widely recognized in the football world, notably for his substantial contributions to coaching and management in English football. He's perhaps best known for his impactful work at Southampton FC, where his guidance of the academy led to the emergence of several high-profile talents. Reed has also held significant roles at the Football Association in England, focusing on player and coach development. His career reflects a keen emphasis on youth development and implementing progressive footballing philosophies.

A learning experience like no other

A dynamic world of continuous professional development along with like-minded professionals and elite-level lecturers.

Weekly Live LECTURES

2-4 dynamic lectures that generates actionable frameworks.


Complete courses to earn Professional Certificates.

WEEKLY Cohort Meetings

Engage with weekly reflection sessions built on shared insights.

A Global Network

Connect to a network, fostering new insights and engagement.

Balanced Learning Rhythm

6-7 weeks of lectures, then 1-2 weeks off for optimal balance.

Rich Learning Resources

Pre-session case studies and articles for deeper understanding

Interactive and Energizing

Dynamic sessions filled with interactivity.


Everything is recorded; complete anytime for busy schedules.

Learn with a network of like-minded people from clubs/associations like:

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have completed our courses since our launch in 2022.



A truly global platform with Alumni across 6 continents.

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of our members recommend our programs to others.

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of our members say that our courses increased their skills.

Hear from our members

The testimonials highlight transformative experiences and underscore the various values of our courses, all with a strong commitment to growth and development.

Ceri Bowley

Global Head of Technical Leadership at Double Pass

“A good starting point for those curious about the role with clear pathways to progress for those who want to continue learning.”

Matt Johnson

Head of Recruitment at Portsmouth FC Women

“The network, skills and workflow insight gained on the Sporting Directors  Course has allowed me to obtain a role as a Head of Recruitment for a Women’s team at Portsmouth FC.”

Gabriel Glavan

Sporting Director at Dinamo Bucharest

“Great educational program. From the organisation to the speakers, everything is of great value. The learning spectrum is wide. I would recommend this to anyone in the football business.”

Robert Sabeh

Club Development Manager at UAE Pro League

“The courses bring together accomplished instructors that impart practical knowledge and real-life situations, and a cohort full of experienced practitioners. Well worth the fee.”


FOCUS for Organizations

A learning experience designed to empower your teams.

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