Talent ID & Pathway Design
Learn how to create effective talent development plans and managing loaned players, ensuring the success of the talent lifecycle in football academies.

Who is it for?
This course is suitable for academy staff, coaching staff, recruitment and scouting staff, sporting/technical directors, and aspiring leaders who are seeking to improve their knowledge in this area.
LEADERS
Learn to maximize management and operational efficiency.
ASPIRING LEADERS
Develop the essential skills and knowledge needed to excel in the sports industry.
What will you learn
A comprehensive exploration into the intricacies of football academy management combined with productivity optimization. You will be equipped with the skills to manage football academies while delivering top-notch operational efficiency.
Talent ID & Recruitment
Delve into the intricacies of scouting, talent assessment, and recruitment processes. From identifying emerging talents to evaluating their potential, this topic equips individuals with the knowledge and skills to build strong player recruitment pipelines.
Talent Development Plans
This topic focuses on the creation and execution of talent development plans for football players. You will learn how to design customized development pathways that address individual player needs, accelerate growth, and maximize their potential.
Loan Management
This topic delves into the intricacies of managing player loans in football. You will explore the strategies, processes, and considerations involved in placing players on loan, tracking their progress, and ensuring a beneficial experience for both players and clubs.
How it works
Fast-paced courses with a min of 2 weekly live lectures taught by top professionals and industry leaders, providing you with the tools, frameworks, and strategies for immediate impact.
Dynamic Lectures
Develop the essential skills and knowledge with fully engaging sessions.
Learn along with professionals
Engage and interact with like-minded professionals.
Put your learnings into practice
Complete the light assignments to earn your badge.
Meet your lecturers

Tommy wilson
Tommy kickstarted his soccer career at Britain's prestigious Queens Park FC and quickly transitioned from playing to coaching, gathering over 300 Premier League game appearances. After pivotal roles at the Scottish FA, including Head of Children’s Development and Head of Coaching Education, he moved to Rangers FC, further establishing his legacy. In 2013, Tommy ventured to the US, becoming Philadelphia Union's first Academy Director and was promoted to Director of Academy and Professional Development in 2021. Renowned globally, Tommy has collaborated with elite football organizations, and his expertise is sought by top clubs like Barcelona, Dortmund, and Ajax Amsterdam.

gareth jennings
Gareth Jennings is the technical director of the UAE Pro League, technical advisor on the board at Grimsby Town and a member of the technical advisory board of the Welsh Football Association. He also sits on the committee of the Association of Sporting Directors. He has previously worked for FIFA as Head of Technical Leadership and technical expert, as well as worked as Academy Director at Leicester City, Bristol City and Stoke City. He has also held roles with the English Football Association and New Zealand Football.
A learning experience like no other
A dynamic world of continuous professional development along with like-minded professionals and elite-level lecturers.
Weekly Live LECTURES
2-4 dynamic lectures that generates actionable frameworks.
Certificates
Complete courses to earn Professional Certificates.
WEEKLY Cohort Meetings
Engage with weekly reflection sessions built on shared insights.
A Global Network
Connect to a network, fostering new insights and engagement.
Balanced Learning Rhythm
6-7 weeks of lectures, then 1-2 weeks off for optimal balance.
Rich Learning Resources
Pre-session case studies and articles for deeper understanding
Interactive and Energizing
Dynamic sessions filled with interactivity.
FLEXIBLE LEARNING
Everything is recorded; complete anytime for busy schedules.
Learn with a network of like-minded people from clubs/associations like:












Members
have completed our courses since our launch in 2022.
Countries
A truly global platform with Alumni across 6 continents.
of our members recommend our programs to others.
of our members say that our courses increased their skills.
Hear from our members
The testimonials highlight transformative experiences and underscore the various values of our courses, all with a strong commitment to growth and development.
Ceri Bowley
Global Head of Technical Leadership at Double Pass

“A good starting point for those curious about the role with clear pathways to progress for those who want to continue learning.”
Matt Johnson
Head of Recruitment at Portsmouth FC Women

“The network, skills and workflow insight gained on the Sporting Directors Course has allowed me to obtain a role as a Head of Recruitment for a Women’s team at Portsmouth FC.”
Gabriel Glavan
Sporting Director at Dinamo Bucharest

“Great educational program. From the organisation to the speakers, everything is of great value. The learning spectrum is wide. I would recommend this to anyone in the football business.”
Robert Sabeh
Club Development Manager at UAE Pro League

“The courses bring together accomplished instructors that impart practical knowledge and real-life situations, and a cohort full of experienced practitioners. Well worth the fee.”
FOCUS CLUB
FOCUS for Organizations
A learning experience designed to empower your teams.
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