Football Analytics and Strategic Applications

Transform football strategy with data-driven insights.

Our Alumni Work At

This course equips football professionals with the essential tools to harness data analytics and transform decision-making in player recruitment and performance optimization.

Through hands-on modules and real-world case studies, you’ll learn how to integrate data-driven insights into every aspect of football strategy, from scouting top talent to making tactical adjustments in real-time.

Develop the skills to lead a future-ready, data-driven football organization.

You will learn how to...

Build and manage a data & analytics department within a football organization.
Create data-driven strategies that align with long-term club goals and market trends.
Leverage data analytics to enhance player recruitment and scouting strategies.
Use data to inform tactical adjustments and optimize in-game performance.
Analyze key performance metrics to drive player development and team improvement.
Effectively communicate insights using data storytelling and visualization techniques.

This course includes

Employer sponsorship.

Group discount

The Curriculum

Through hands-on learning, you will develop data-driven insights, enabling smarter scouting, tactical adjustments, and strategic decisions that drive team success and long-term growth.

01 | Introduction to Football Analytics

This module provides a foundational understanding of data and analytics in football. You’ll learn key concepts, terminologies, and the significance of data-driven decision-making in football organizations.

02 | Establishing an Analytics Department in Football

Learn the practical steps to set up and manage a data & analytics department, including organizational structure, staffing, and the tools required for effective data-driven football operations.

03 | Leveraging Data for Player Recruitment Strategies

Explore how data analytics enhances player recruitment by influencing scouting, transfer negotiations, and talent acquisition strategies. You’ll learn how data impacts each stage of the recruitment process.

04 | Enhancing (In)Game Performance Through Analytics

This module focuses on applying data analytics to improve in-game performance. Learn how real-time data can inform tactical adjustments, game strategy, and performance evaluation.

05 | Data Storytelling in Football

Learn to transform raw data into compelling narratives using effective data visualization techniques. You’ll develop skills to present insights in a way that influences decision-making within your football organization.

Who joined this program?

Designed for high-potential, highly-motivated professionals who wants to excel now – not tomorrow.

Hear from our students

Meet your instructor

RODRIGO PICCHIONI

Head of Football Analytics · Clube Atlético Mineiro

Rodrigo Picchioni headed a newly created analytics department at Atletico from 2021 on, they demonstrated their commitment to becoming a standard bearer in the region in the intelligent use of data to make better decisions.

Prior to Atletico, Rodrigo worked as Director of Football Assistant at Red Bull Bragantino with Thiago Scuro and in coaching roles in different countries.

Mathieu Lacome

Chief Performance & Analytics Officer · Parma Calcio 1913

Mathieu’s professional journey includes roles at Paris Saint-Germain, where he led the Club’s Research and Innovation strategy, and currently, as Chief Performance & Analytics Officer at Parma Calcio 1913.

Mathieu co-authored “Football Intelligence: A Hands-on Guide to Maximizing Your Investments in Data” with Eva Murray, showcasing his commitment to advancing data intelligence in football management.

Transform football strategy with data-driven insights

Employer sponsorship

Group discount

Request details

Join hundreds of professionals transforming their careers in the football industry. Get your free brochure and program details now!

Learning is better with cohorts

Accountability and commitment

Enhance your skillset and expertise by integrating into a community of intelligent, curious, and driven professionals who commit to continuous improvement.

Learn with like-minded peers

Collaborate and reflect with a cohort of like-minded peers focused on mutual growth, acquiring and analyzing practical techniques in an interactive environment.

Active learning, not passive watching

Participate actively in the learning process through live workshops and hands-on tasks that challenge you to apply, evaluate, and create content designed to engage an online audience.

You'll learn how to ...

By the end of this program, you will possess a robust skill set and strategies to enhance your leadership effectiveness, drive team performance, and navigate the organizational complexities in the sports industry.

Elevate your leadership effectiveness

Master emotional and cultural intelligence, authentic and inclusive leadership.

Communicate with impact

Develop clear, concise communication techniques and perfect your presentation and public speaking skills.

Navigate crises and conflicts wisely

Manage crises and conflicts efficiently, maintain team stability, and ensure cohesion during challenging times.

Negotiate with precision and power

Develop a structured approach to negotiations, and implement strategies to maximize outcomes.

Empower professional presence

Build a powerful professional identity through personal branding and effective networking, to establish strong relationships.

Strategy from theory to practice

Master the fundamentals of executing effective strategies to drive your organization's success.

Drive innovation and manage change

Foster a culture of innovation and manage change effectively, implementing frameworks and strategies.

Build high-performing teams

Create a psychologically safe environment, and learn to recruit the right talent for right positions.

Key Details

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Duration

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Tuition Fee

✓ Employer sponsorship.

✓ Enroll 3+ people and get a group discount. Get in touch

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Learn from professionals who apply their expertise at elite level in sports.