MiniMBA Sporting Directorship

Learn how to structure teams for impact, and a resilient sporting and recruitment strategy, enhance the efficiency of sporting assets, comprehend financials and legals.

What you'll learn

Uncover the strategies in football club management and understand key football business challenges.

MiniMBA Sporting Directorship

Next Start
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Learn with a network of like-minded people from clubs/associations like:

The Program includes:

Les Reed started as a three-month consultancy role at the Southampton FC the third-tier club in 2010 turned into an eight-year stay at St Mary’s; during his time the Club had a tremendous sporting growth.

In this program, Les Reed teach on essentials of building a winning recruitment strategy.

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Hear from our members

The testimonials highlight transformative experiences and underscore the various values of our courses.

Ceri Bowley

Global Head of Technical Leadership at Double Pass

“A good starting point for those curious about the role with clear pathways to progress for those who want to continue learning.”

Matt Johnson

Head of Recruitment at Portsmouth FC Women

“The network, skills and workflow insight gained on the FOCUS Foundations of Sporting Directors Course has allowed me to obtain as role as a Head of Recruitment for a Women’s team.“

Gabriel Glavan

Sporting Director at Dinamo Bucharest

“Great educational program. From the organisation to the speakers, everything is of great value. The learning spectrum is wide. I would recommend this to anyone in the football business.”

Robert Sabeh

Club Development Manager at UAE Pro League

“The courses bring together accomplished instructors that impart practical knowledge and real-life situations, and a cohort full of experienced practitioners. Well worth the fee.”

This program is for..

The MiniMBA Sporting Directorship program will give a fresh vision for understanding the technical dimensions of running a football club.

Scouts/Chief Scouts

• Develop unique practical skills.
• Design the winning strategy.

Technical/Sporting Directors

• Sharpen your skills in new ways.
• Leverage strategy in your work.

Club Executives

• Transform your organisation.
• Get better players for a better team.

(Ex) Footballers

• Level up your skill-set.
• Take a step into a management career.

Student Success Story

How FOCUS programs helped Matt to advance his career

We’re proud to see our graduate Matt Johnson promoted to a new role as a Head of Recruitment for a Women’s Team at Portsmouth FC.


“The network, skills and workflow insight gained on the FOCUS Foundations of Sporting Directors Course has allowed me to obtain as role as a Head of Recruitment for a Women’s team.

Understanding how to build a successful recruitment team, create an effective workflow and work effectively as a small market club are all key learnings I will be taking into my new role.

I will continue to use the resources available on the FOCUS platform from the course to support me in this role and am in contact with members of my cohort regularly.“

Browse learning plan

In this unique learning journey, you will go through lectures, weekly live meetings, and numerous case studies that will enrich your learning.

Module 1: Foundations of Leadership and Building High-Performing Teams

💡 Lecture 1: Building a team & team culture and how to maximize its impact

💡 Lecture 2: Effective communication internally and externally

💡 Lecture 3: Self-awareness and understanding its impact on leadership

💡 Lecture 4: Building departments for high-performance

💡 Lecture 5: Selection and recruitment of staff

Module 2: Academy Excellence, Fostering Innovation and Nurturing Talent

💡 Lecture 6: Innovation in the academy infrastructure

💡 Lecture 7: Innovation in the academy staff

💡 Lecture 8: Secrets of Right to Dream and FC Nordsjaelland on growing elite-level young players

💡 Lecture 9: Transition between the academy and first teams

💡 Lecture 10: Positioning youth players in the 1st team’s squad planning

💡 Lecture 11: Assessing and positioning youth players as a seller club

💡 Lecture 12: Player Pathways & Loan Management

Module 3: Strategic Sporting Management in Football

💡 Lecture 13: Essentials of creating a resilient sporting strategy

💡 Lecture 14: Forming a football club’s sporting strategy

💡 Lecture 15: Implementing a club’s sporting strategy

💡 Lecture 16: Leading a football club’s sporting strategy

💡 Lecture 17: Essentials of building a successful squad and winning recruitment strategy

💡 Lecture 18: Creating the structure to build a high-performing squad

💡 Q&A with Ahmet Schaefer: Leading a football club

💡 Lecture 21: Leveraging data/analytics to unlock decision optimisation in football

💡 Lecture 22: Utilizing and maximizing the value of data & analytics in a recruitment strategy

💡 Lecture 23: A new analytical depth in player recruitment data

💡 Lecture 24: Legal matters to assess as a seller and buyer club

💡 Lecture 25: Essentials of budget management (1)

💡 Lecture 26: Essentials of budget management (2)

💡 Lecture 27: Essentials of Financial Fair Play

💡 Lecture 28: Salary Models and Salary Distribution

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Stay inspired with an expansive library of learning content

As a member, you get access to numerous learning content focused on the biggest trends and challenges in today’s sports world both on and off the pitch.

Meet your lecturers

Your esteemed lecturers are change-makers in the football industry who are committed to
empowering you with the essential skills and knowledge needed to excel in your professional journey.

Les Reed

Reed Consulting

Ahmet Schaefer

Clermont Foot 63

Mads Davidsen

Head of Football,
Right to Dream

Daniel Martin

RedBird FC

Dave Slemen

Founding Partner,

Gareth Henderby

Head of Academy,
Right to Dream

Ben Larrousse

Senior Data Scientist,
Twenty First Group

Ingo Winter

Director of Football,
Core Sports Capital

Aloys Wijnker

Technical Director,
Netherlands FA

Francis Cagigao

Former Head of Recruitment, Arsenal FC

Anna Edwards

Managing Partner, Elite Performance Partners

Rodrigo Picchioni

Head of Analytics,
Atletico Mineiro

G. Monteneri

Monteneri Sports Law

Some of professionals who joined

Recruitment Manager Women's and Girls Teams
Recruitment Manager Women's Team
Head of Analytics and Insights
Vice President of Sporting
Executive Director Growth & Strategy
Academy Scout
First Team Scout
Global Lead of Technical Leadership
Sporting Director
Head of Recruitment
Academy Director
Head of Football Data
Director of Football
Director of Performance
Elite Football Manager
Talent Scout & International Screener
Performance Analyst
Head of Analysis
Head of Recruitment
Clubs and Leagues Manager
U13 & U18 Coach
National Team Footballer

Learn the technical dimensions of the running of a football club.

Still questions?

Let us know, we are happy to hear from you.

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Next start is on 12. February 2024