March 25, 2026 | VIRTUAL
FOOTBALL STRATEGY FORUM 2026
Join us for a global forum exploring Structures that Win — how modern clubs build clarity, alignment, and performance.
Uncovering the structures that win
This year’s Forum, Structures that Win, explores how forward-thinking leaders create systems that connect performance, recruitment, and leadership — turning ideas into one aligned model.
Join us as we uncover how clarity, collaboration, and disciplined decision-making turn ideas into lasting success — and how those same principles can strengthen your own organization.
2026 Speakers
The leaders who've built real changes at their organizations
→ More speakers will be announced soon.





Reasons to attend
01. Real conversations with football’s strategic leaders
Direct dialogue with decision-makers shaping modern club structures.
02. Frameworks grounded in real club practice
Proven approaches to recruitment, performance, and alignment from top clubs.
03. Insights that strengthen your organization
Practical ideas you can apply immediately to structure, culture, and decision-making.
04. Access beyond the Forum
Membership in the FOCUS Leaders Network and lifetime access to all Forum recordings and materials.
Agenda at a Glance
A preview of what’s to come
12:45 CET
Welcome & Opening
13:00 – 13:45 CET
What Strong Football Organizations Do Differently
→ Speakers will be announced soon.
14:00 – 14:45 CET
Transfer Strategy: Balancing Opportunity & Risk
→ Speakers will be announced soon.
15:00 – 15:45 CET
The Next Phase of Football Leadership

Gregg Broughton
Sporting Director, Chicago Fire

Dave Slemen
Founding Partner, EPP
16:00 – 16:45 CET
Building Alignment: From Ownership Vision to Daily Decisions

Ernst Tanner
Sporting Director, Philadelphia Union

Pedro Iriondo
Managing Director, Football Benchmark
17:00 – 17:45 CET
How Clubs Maintain Strategic Discipline

Les Reed
Elite Football Advisor

Pedro Iriondo
Managing Director, Football Benchmark
→ All sessions include live Q&A

Explore partnership options
Explore partnership options
Exploring the systems behind success.
- Explore the systems behind success
