Master in Global Football Business
Master the business, operations, and decision-making that drive modern football organizations.
- October 2026 - May 2027
- Hybrid: online + on-campus
- Optionally 100% online
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Program overview
A comprehensive, industry-driven master program designed to equip participants with the strategic, commercial, and operational capabilities required to succeed across the global football industry — from clubs to agencies, federations, and commercial partners.
You will learn how to...
Industry & Strategy: Understand the governance, economics, and global dynamics shaping modern football.
Finance & Analytics: Interpret financial models, assess sustainability, and use data to support decisions.
Marketing & Fan Engagement: Build digital, brand, and fan experience strategies grounded in behavioral insight.
Commercial Operations: Learn how sponsorships, partnerships, media rights, and sales functions create value.
Leadership & Professional Skills: Strengthen communication, negotiation, and stakeholder management to perform effectively in football organizations.
This program includes
- Interactive, live lessons in an enjoyable set
- Guided feedback & reflection
- Lifetime access to course materials
- Highly flexible, fits into busy schedules
- Global cohort unlocking new opportunities
- Direct access to professors
- Diploma awarded upon completion
- 10% lifetime Alumni discount
Here’s everything you need to know about the program.
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- October 2026 - May 2027
- Online + in London
- Optionally 100% online
Browse learning plan
The curriculum builds the strategic, commercial, analytical, and leadership capabilities required to contribute meaningfully within football clubs, agencies, governing bodies, and related enterprises.
This module provides a structured examination of the global football ecosystem, analysing governance architectures, regulatory frameworks, and the strategic roles of federations, leagues, and clubs. Students develop the capacity to interpret how institutional design, market forces, and geopolitical dynamics shape competitive outcomes across diverse football markets.
Focusing on the economic foundations of modern football, this module develops financial literacy through club valuation, budgeting, revenue modelling, risk assessment, and long-term sustainability analysis. Participants learn to evaluate financial decisions not only through accounting metrics but through their strategic implications for sporting and organisational performance.
This module explores the digital transformation of football, examining audience behaviour, platform economics, content strategy, and data-driven marketing. Students learn to design integrated communication and engagement strategies that strengthen brand relevance, unlock commercial value, and expand global reach.
Integrating behavioural science with experiential design, this module examines the psychological, cultural, and social drivers of fandom. Students study how matchday environments, digital interfaces, and community platforms shape loyalty and engagement, and learn to design fan experience strategies that enhance both emotional and commercial value.
This module develops the conceptual tools required to build, position, and sustain football brands in highly competitive environments. Participants explore brand architecture, narrative shaping, identity systems, and long-term equity management, and learn to deploy strategic branding as an organisational capability.
You’ll examine the commercial architecture of football through the valuation, negotiation, packaging, and activation of sponsorship and partnership rights. The module emphasises strategic alignment, measurement frameworks, and the creation of mutually reinforcing value between football properties and corporate partners.
This module focuses on the commercial engine rooms of football organisations—ticketing, hospitality, memberships, and customer lifecycle management. Students learn to use CRM systems, segmentation models, and analytical insights to optimise revenue, strengthen retention, and enhance customer value.
Examining one of football’s most influential economic pillars, this module analyses the structure of media rights markets, the evolution of broadcasting models, and the disruptive effects of digital and OTT platforms. Students develop an understanding of how media revenues shape strategic decision-making across clubs, leagues, and governing bodies.
This module provides a rigorous exploration of football event operations, including matchday design, safety and risk protocols, stakeholder coordination, logistics, and commercial activations. Students learn to architect events that optimise fan experience, operational efficiency, and organisational objectives.
Grounded in leadership psychology and organisational behaviour, this module develops the interpersonal, communicative, and decision-making capabilities essential in high-performance football environments. Emphasis is placed on self-awareness, negotiation, stakeholder alignment, and the cultivation of a credible professional presence.
Taught by experts who have done it
Our world-class faculty of experts infuse each session with next-level knowledge, insights, and research.
Dr Jacob Naish
Head of Purpose, Right to Dream
Laurent Colette
COO, Right to Dream
Will Misselbrook
Chief Creative Officer, LA Galaxy
Daniel Martin
CFO, RedBird FC
Warren Engelbrecht
Founder, We Guide Heroes
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