Women's Football Directorship Program
Gain the strategical skills to excel as an impactful technical leader in women’s football.
Taught by top pros like:
Tatjana Haenni
Chief Sporting Director · National Women's Soccer League
Dean Steninger
Head of Academy, Chelsea FC Women
Our Alumni Work At
Program overview
You will learn how to...
- Communicate with impact
- Enhance your emotional intelligence
- Build org structure, and high-performance culture
- Global business of women's football and economic drivers
- Design and execute a winning Football Strategy
- Build scouting networks and develop a recruitment strategy
- Utilize analytics in recruitment
- Build a productive academy structure
- Develop player development plans
- Academy-first team transition
- Legal matters to assess as a seller and buyer club
- Manage budget forecasting, expense allocation, and revenue management
- Structure player salaries and understand contract negotiation tactics
This program includes
- Interactive, live lessons in an enjoyable set
- Guided feedback & reflection
- Lifetime access to course materials
- Highly flexible, fits into busy schedules
- Global cohort unlocking new opportunities
- Direct access to professors
- Diploma awarded upon completion
- 10% lifetime Alumni discount
Who is this program for
- Technical / Sporting Directors
- Scouting and Recruitment Staff
- Active and Former Footballers
- Coaching staff
- Club executives
- 950 CHF until March 15, then 1250 CHF
- Payable in 3 installment
- 14 April - 24 May 2025
- 6-week, 3-4 hours weekly
- 100% Online, Live, Flexible
- Join with a friend–and both save 10% | SHARE NOW
Browse learning plan
In this unique learning journey, you will go through lectures, weekly live meetings, and numerous case studies that will enrich your learning.
This module lays the groundwork for effective leadership and team building in the sporting arena.
Through live lectures and interactive sessions, you will gain the skills and insights needed to communicate with impact, enhance EQ, structure high-performing departments and foster a culture of success within your organizations.
In this module, you will walk away with key learnings including:
- Cultivating a strong team culture and maximizing its impact.
- Mastering effective communication both internally and externally.
- Understanding emotional intelligence and its influence on leadership.
- Structuring departments for optimal performance.
- Strategic approaches to staff recruitment for building high-performing teams.
This module explores the global market, economic drivers, and revenue strategies in women’s football. You will learn in-depth about sponsorship trends, broadcasting rights, fan engagement, and financial sustainability.
In this module, you will walk away with key learnings including:
- Recognize key stakeholders and governance structures.
- Understand the global market and growth opportunities.
- Assess the impact of corporate, government, and governing body investments.
- Identify key revenue drivers for clubs and leagues.
- Learn best practices for securing investment and increasing market value.
- Analyze the financial impact of media rights and sponsorships.
- Explore broadcasting and digital media’s role in financial sustainability.
You will learn how to build a strategic foundation for football operations, ensuring alignment between club identity, recruitment, and player development. This module focuses on creating a Club DNA, designing a sustainable sporting structure, and implementing strategies that drive long-term success.
In this module, participants will walk away with key learnings including:
- Build and implement a Club DNA that supports long-term success.
- Building a cohesive sporting strategy that integrates club vision and operational structures.
- Continuously evaluating and refining sporting strategy for long-term success.
In this module, you’ll learn how clubs can build and sustain high-performance youth academies, create structured development pathways for young players, and implement effective transition models from youth to senior football.
In this module, participants will walk away with key learnings including:
- Establish and optimize an academy structure tailored to club objectives.
- Develop individualized player development plans that enhance long-term growth.
- Understand youth-first team integration models, ensuring young players can transition successfully.
- Knowledge of talent monitoring systems.
This module covers the legal complexities of player transfers and contracts, alongside financial planning, budgeting, and salary structures. You will gain the knowledge needed to navigate complex financial regulations, optimize club resources, and mitigate legal risks while ensuring compliance with FIFA, UEFA, and domestic football regulations.
In this module, participants will walk away with key learnings including:
- Assess legal risks and opportunities in transfer negotiations and club transactions.
- Structure financial plans and budgets that ensure financial sustainability in women’s football.
- Mastery of salary structuring, contract negotiations, and regulatory compliance.
- Understanding of how to balance financial sustainability with competitive performance.
- Enhanced capability to handle sponsorship agreements, financial reporting, and cash flow management.
Join the success stories
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Meet your lecturers
Your esteemed lecturers are change-makers in the football industry who are committed to
empowering you with the essential skills and knowledge.
Tatjana Haenni
Chief Sporting Director, NWSL
Dean Steninger
Head of Academy, Chelsea FC Women
Jacob Naish
fmr. Head of Purpose, Right to Dream
Michelle Dorgan
fmr. Head of Marcomms, Women in Football
Anna Smirnova
Monteneri Sports Law
Christina Philippou
Associate Professor in Sport Finance, Uni. of Portsmouth
Tatjana Haenni
Chief Sporting Director, NWSL
Bianca Rech
Director Women’s Football, FC Bayern München
Dean Steninger
Head of Academy, Chelsea FC Women
Jacob Naish
fmr. Head of Purpose, Right to Dream
Michelle Dorgan
fmr. Head of Marcomms, Women in Football
Anna Smirnova
Monteneri Sports Law
Christina Philippou
Associate Professor in Sport Finance, Uni. of Portsmouth
Hear from our students
Designed for high-potential, highly-motivated professionals who are ready to excel.
A global network of leaders
Below are some of student profiles who have joined our technical leadership programs.
Purposefully Affordable
Frequently Asked Questions
Women’s Football Directorship program is designed for sporting directors, technical directors, head coaches, club executives, and professionals in football operations, scouting, and player development. It is also suitable for former players transitioning into leadership roles.
You will develop expertise in sporting strategy, recruitment, financial planning, legal frameworks, and leadership, equipping you to make strategic decisions and drive growth in women’s football.
This is a 100% online course with a curriculum covering six modules, each focusing on key aspects of women’s football management. The program combines theoretical learning, case studies, and a final group project where you analyze a real club and present your recommendations.
This is a fast-paced, professional-level program, designed to be manageable for working professionals. Expect to dedicate a 3-4 hours per week for lessons and the final project.
Yes, upon successful completion, you will receive a Professional Diploma in Women’s Football Directorship, certifying your expertise in strategic and technical leadership in women’s football.
Start your application through the application form on this page or feel free to write us at hello@focussports.education
Spaces are limited to ensure a high-quality, interactive learning experience.
Start your application now
Join a global network of professionals shaping the future of women’s football.