Where can data and AI improve business decisions in football?

Football organisations have access to increasing amounts of information, but better data does not automatically lead to better decisions.

This conversation examines how data and AI can support business management, where their practical value lies and how leaders can combine analytical insights with professional judgement.

What We’ll Explore

• Which business decisions can benefit most from data and AI?

• How can organisations turn data into actionable insights?

• What are the limitations of AI-supported decision-making?

• How should leaders balance analytical evidence and professional judgement?

Who Should Attend?

These sessions are designed for professionals currently or recently active in the sports industry, including those working in football clubs, leagues, federations, sports businesses and related organisations.