What makes a commercial department successful?

Commercial performance depends on more than securing sponsorships and generating revenue. It requires clear priorities, capable teams and effective management.

This conversation examines how football clubs build and organise their commercial functions, develop the right capabilities and establish the conditions for sustained revenue growth.

What We’ll Explore

• How should a commercial department be structured?

• Which roles and capabilities are essential?

• How should commercial priorities and targets be established?

• What distinguishes high-performing commercial teams?

Who Should Attend?

These sessions are designed for professionals currently or recently active in the sports industry, including those working in football clubs, leagues, federations, sports businesses and related organisations.