Football Business Talks

Join conversations with industry leaders on the decisions, challenges and management practices shaping modern football.

60-minute webinar

Concise. Focused. Practical.

Executive conversation

Real-world insights from industry leaders.

Audience Q&A

Your questions, answered.

Professional networking

Join a global community of football professionals.

The Business Behind Football

Football organisations face increasingly complex decisions across strategy, finance, technology and operations.

FOCUS Football Business Talks brings senior industry leaders and experienced professionals together to examine these challenges through real experiences, critical discussion and professional exchange.

The focus is on understanding what works, what doesn’t, and why.

upcoming SESSIONS

Each session combines practical insights, critical perspectives and professional networking to encourage informed thinking and better management decisions.

How Decisions Are Really Made Inside Football Clubs

How owners, boards and executives make decisions and manage competing priorities.

Building a Successful Commercial Department

How clubs structure commercial teams, set priorities and drive revenue performance.

Turning Fan Growth into Commercial Value

How clubs convert fan engagement into sustainable revenue opportunities.

Making Better Business Decisions with Data and AI

How data and AI support better decisions, and where human judgement matters.

From Technology Investment to Business Value

How clubs select, implement and measure the value of technology investments.

How Football Clubs Manage Organisational Growth

How clubs adapt their structures, people and operations as they grow.

Master in Global Football Business

Develop the knowledge, perspective and practical capabilities to excel in the business of football.

FEATURED SESSIONS

Sessıon 1 | 15 OCT 2024

How Decisions Are Really Made Inside Football Clubs

An honest look at how strategic, sporting and commercial decisions get made in modern clubs.

Sessıon 2 | 15 OCT 2024

How Decisions Are Really Made Inside Football Clubs

An honest look at how strategic, sporting and commercial decisions get made in modern clubs.

Football Business Talks

Join conversations with industry leaders on the decisions, challenges and management practices shaping modern football.