Category Strategy

Creating Your Opportunity and Success: AZ Alkmaar

AZ is on a long-term mission of carrying the team to a championship winner level by 2025. Marjin Beuker who served as the Director of Development and Coordinator of Talent Management of the team for around fourteen years defines their approach to the game saying, “We don’t buy success, we create it. We believe in making the difference through vision, programs, facts, knowledge, and capable staff.” Making this difference is a long-term endeavor that AZ has undertaken for quite a long time now.