FOCUS Sports Business School

Getting hired in sport takes more than sending applications. It’s about clarity, focus, and industry understanding. This guide outlines how professionals can structure their job search and position themselves for real opportunities in football and the wider sports industry.

Data analytics changed football once. AI will do it again. By enabling tactical labs, smarter scouting, and predictive medical care, artificial intelligence offers clubs a new pathway to sustainable competitiveness and player longevity. From simulating millions of matches to predicting injuries and enhancing scouting, AI is set to become the next competitive edge for clubs worldwide.

This case study of FC Basel explores how clubs can balance financial sustainability, player trading, and long-term sporting identity. From Champions League dependence to a trading-led recovery, Basel’s journey highlights the challenges of building stability while competing at the top level. The lessons—on leadership, change management, and aligning financial discipline with sporting culture.

A practical guide for sport leaders to improve collaboration across departments in performance-driven environments.

Sport organizations rely on diverse departments—technical, medical, analytics, commercial—working toward a common goal. When these areas are misaligned, performance drops, communication breaks down, and decisions slow. Alignment is a leadership function that requires structure, trust, and shared clarity.

With 12.1 million fans attending matches in 2024, MLS now ranks as the second-highest attended football league globally, surpassing La Liga and Serie A. This milestone reflects the league’s commitment to growth, innovation, and fan engagement.