Category Programs

AI in Football: Tactics, Recruitment and Health

AI Transforms Football Tactics, Training, and Player Longevity

Data analytics changed football once. AI will do it again. By enabling tactical labs, smarter scouting, and predictive medical care, artificial intelligence offers clubs a new pathway to sustainable competitiveness and player longevity. From simulating millions of matches to predicting injuries and enhancing scouting, AI is set to become the next competitive edge for clubs worldwide.

FC Basel: Lessons from financial turnaround and sporting instability

FC Basel Lessons from financial turnaround and sporting instability_David_Degen

This case study of FC Basel explores how clubs can balance financial sustainability, player trading, and long-term sporting identity. From Champions League dependence to a trading-led recovery, Basel’s journey highlights the challenges of building stability while competing at the top level. The lessons—on leadership, change management, and aligning financial discipline with sporting culture.

How to Create Alignment in Sport Organizations

Strategic Alignment in Football Organizations A Leadership Imperative_FOCUS Sports Business School

A practical guide for sport leaders to improve collaboration across departments in performance-driven environments.

Sport organizations rely on diverse departments—technical, medical, analytics, commercial—working toward a common goal. When these areas are misaligned, performance drops, communication breaks down, and decisions slow. Alignment is a leadership function that requires structure, trust, and shared clarity.

Discover practical methods used inside real hiring processes.