FOCUS Sports Business School

FOCUS Sports Business School

FC Girondins Bordeaux’s Tragicomedy of Errors

Bordeaux was not doing well. They could neither find nor stick by the right coach and were sunk in panic buying or inaccurate profiles at the transfer market. The world didn’t help them either. The coronavirus pandemic hit French football hard and the broadcast deal for Ligue 1 collapsed, leading to a major decline in club revenues. Bordeaux barely avoided relegation in 2020-21 and owners were no longer interested in the project.

VfL Wolfsburg’s Search for Identity

A more sustainable approach to their transfer dealings would, however, ease the burden on the owners and make a future transition fully away from their present privileged position—which should ultimately be the intent of the DFL—more palatable and feasible. Thus, continuing and refining the all-in policy on player development is the logical next step for a club that has been haemorrhaging money on transfers.

MBA in Football strategy and leadership

Learn how modern and progressive football organizations are built and led 
taught by executives who’ve done it.