Category Programs

Creating Your Opportunity and Success: AZ Alkmaar

AZ is on a long-term mission of carrying the team to a championship winner level by 2025. Marjin Beuker who served as the Director of Development and Coordinator of Talent Management of the team for around fourteen years defines their approach to the game saying, “We don’t buy success, we create it. We believe in making the difference through vision, programs, facts, knowledge, and capable staff.” Making this difference is a long-term endeavor that AZ has undertaken for quite a long time now.

FC Girondins Bordeaux’s Tragicomedy of Errors

Bordeaux was not doing well. They could neither find nor stick by the right coach and were sunk in panic buying or inaccurate profiles at the transfer market. The world didn’t help them either. The coronavirus pandemic hit French football hard and the broadcast deal for Ligue 1 collapsed, leading to a major decline in club revenues. Bordeaux barely avoided relegation in 2020-21 and owners were no longer interested in the project.

Football Strategy Forum 2026

Learn how forward-thinking leaders build systems that align performance, recruitment, and leadership.